Just before their appearance on the show Dans l'œil du dragon, the Quebec company Épurée contacted us to help them carry out a major project. They gave us the mandate to create their marketing strategy in order to increase sales and traffic on their website.
Our marketing specialists at Agence Mac Média have established a remarketing strategy by targeting everyone who has visited the website following their appearance on the show. Therefore, having already shown an interest in the brand, they were constantly reminded of the existence of the company, in addition to the featured products.
To enhance their investment strategy following their visit to Dans l'œil du dragon, we have also created a chatbot to communicate information to the most curious. With its store locator and integrated FAQ, the chatbot informed more than a few hundred people about Épurée products in less than a month!