The economic development of the agglomeration of Longueuil (DEL) is a partner of Agence Mac Média that shares the same values and goals: support business from here in their growth. Their Digifab division allows South Shore businesses to develop thanks to their training solutions created specifically for digitization. DEL called upon our experts in marketing to help others discover their specialized services for businesses in the agglomeration of Longueuil.
Digifab approached Agence Mac Média in order for us to help them grow their network via a B2B strategy. The goal? Invite a larger number of businesses to enroll in the training offered by the company. To do this, we proposed that the business opt for a campaign using Google’s search engine. Our marketing experts then worked on a key-word analysis strategy in line with the area of expertise, as well the development of a target audience.
They also frequently optimized the campaigns in order to ensure that our client’s publicity budget would be as profitable as possible. Since the beginning of summer 2021, the campaign brought significant results, and as a result was able to answer to the criteria of our mandate. Thanks to all our efforts, Digifab received over one hundred forms originating from agglomeration companies in Longueuil interested in receiving their various training solutions. All of this was done while respecting their advertising budget since the cost per result is lower than what we had previously expecte