Thanks to a personalized Facebook marketing campaign that generated the sale of over 400 high-quality winter boots, as well as the installation of a conversational chat robot that had informed hundreds of users, this project carried out during the holidays for Alfred Cloutier was particularly gratifying for our team.
Manufacturer and distributor for major retail chains, Alfred Cloutier Ltd. wished to be discovered as an independent brand by offering their products directly online. Their goal: make a stride towards the digital world by selling their products online. With the help of their director of marketing, our teams decided to help their teams with the design of their e-commerce site, as well as the artistic direction of the photos of products. Thereafter, it was easier to establish a social media campaign to redirect users to the online store of their brand new website. Our strategique seasonal efforts allowed the business to increase their sales by over 250%.
In order to push the marketing strategy to another level, our marketing department also created and implemented a personalized chatbot compatible with Messenger. The ad placement would then send interested parties to an automated conversation specially designed for the occasion. Future clients were able to shop for shoes according to the category they searched and their preferences, before being sent to the website to complete the purchase.